"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said."There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.The more questions you answer, the more information the site can use to match you with others – and the more others can determine whether you are a match for them.When someone contacts you, you can see how much of a “Match,” “Friend,” or “Enemy” they are based upon how their answers compare to yours.You can view matches and send messages and “winks” for free on e Vow, just like on its sister site.Ok Cupid may offer a more personalized approach to free online dating.
Of course, it’s not always that simple, and there are exceptions.Being divorced for several years, I have tried my hand at online dating, experimenting with a number of different sites, and I know from experience that for someone new to the process, it can be rather intimidating and confusing.You might be wondering which site is best for you, and if you should bother paying for a membership or not.(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.