Stickam's player and live stream abilities are recognized in a Variety Magazine article as a "more customizable player" that has the ability to engage fans in a powerful way using their virtual face-to-face interaction.Broadcasters on Stickam can allow their friends and followers to log into their chat rooms by using Facebook, Twitter, You Tube, Tumblr, Linked In, Myspace, or Gmail.The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.Stickam was a live-streaming video website that launched in 2005.Stickam featured user-submitted pictures, audio, video, and most prominently, live streaming video chat.
The user had the ability to choose who could view their live stream.
In February 2010, Stickam also launched Stickam Shuffle, where users could connect instantly to random people from all over the world.
Stickam's policy promised that violators of its terms of service would be permanently banned.
Stickam featured the event on and provided players that were embedded on many additional sites, including Military Connection.com, Newsblaze.com, Talking With and Real Military
"Social users" refers to people who use Stickam primarily for its social features, including hosting their own videochats or participating in one of the site's group chat rooms.