“Without the distraction of visitors, you can now focus on the people who like what they see on your profile and really want to get to know you,” the company reasoned.“And when you’re focused on those people, your chances of higher quality connections improves.” But almost immediately, Ok Cupid ran into negative feedback from both free and paying customers.
As the visitors section gets tossed aside, Ok Cupid has recently been adding new app features designed to prod users along towards actually sending a first message.
And just today, Ok Cupid introduced what it’s calling a “Member Pledge” that users must agree to before sending messages with the app or website.
Members of the service “must first agree not to send any harassing or unwanted, sexually explicit messages” before engaging with other people. “If you wouldn’t say something to a person you just met at a bar, you shouldn’t be saying it online,” said company CEO Elie Seidman.
To understand why some people are upset with this decision, let’s conduct a quick refresher on how Ok Cupid works: And so that brings us to the revised approach.
An email that Ok Cupid sent out last week was a little more assertive on the subject. Short answer: zero.” The email went on: “you can now connect with even more people because you don’t have to feel shy about showing up as a visitor — and neither do they.” Ok Cupid says this decision allows for “awkward-free profile perusal.” That’s a reasonable stance, sure.