If they're concerned about this, the founders don't show it.
"Everything we should do should allow for people to feel more comfortable posting," Bader says.
(Its future after today’s launch is unclear, though its founder has said he plans to integrate it with other services.) Secret is also making a major change to how you can share.
While you can still leave public comments on a secret, tapping on a user’s avatar will now let you contact the author of a post directly.
Each chat gets a random label, like "Hidden Village" or "Magical Theater," to help you distinguish them from one another.
And yet like so many anonymity-focused apps before them, they have been dogged by controversy.
Yik Yak has been criticized for enabling bullying and bomb threats.