Court decisions tend to benefit tech companies and aggregators over users.
In the 2001 In Re Double Click case, highlighted by Lori Andrews in her book, a judge argued in part that a data aggregator was not liable for accessing private information stored on a computer because their intent was to make a profit, rather than commit a crime.
Jonathan Mayer, at the Center for Internet and Society found that the site sold lifestyle information like education levels, religion, whether the user had kids or pets, and how often they drink and smoke, and where they live to data aggregation company Lokame, which packages user data for advertisers.For one thing, many people likely assume that deleting their profile purges their information from the site. As EFF points out, dating networks have an incentive to keep the information in case the user comes back -- or in case they want to make some cash selling it off to data aggregation companies, which, like most social networking sites, they generally do."The operators of these sites cull vast amounts of data from users (age, interests, ethnicity, religion, etc.), then package it up and lend or sell the data to online marketers or affiliates," reads the EFF report."If someone broke into my house and put a videocam in my bedroom, would we really let him get away with it if he said, I wasn't intending to invade your privacy, I just run a business where we sell sex tapes?" Andrews says, putting the decision in perspective.