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You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.

Our survey found that Ok Cupid and Tinder, both free, were more popular among millennials than Generation Xers and baby boomers, who were both more likely to use a paid subscription-based dating website or app.

“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.

They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.

If you find your life partner on your first date, the site doesn’t make much money off you.

Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.

“I was on a date with a guy who turned out to be a convicted felon.

Another guy claimed to be 38 but was at least 60,” says Kate, a 33-year-old government analyst from Washington, D. “Sometimes I will go on a date to see how bad it’s going to be.” The fact is that online dating is, well, complicated.

Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.She signed up for JDate, an online dating site for Jewish singles.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.D., a junior fellow in economics at Harvard University.In other words, there’s no incentive for them to make the experience speedy.