The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York.There’s always something better.” “If you had a reservation somewhere and then a table at Per Se opened up, you’d want to go there,” Alex offers.“Guys view everything as a competition,” he elaborates with his deep, reassuring voice. ” With these dating apps, he says, “you’re always sort of prowling.You could talk to two or three girls at a bar and pick the best one, or you can swipe a couple hundred people a day—the sample size is so much larger. Crew; senior at Parsons; junior at Pace; works in finance …“It’s changing so much about the way we act both romantically and sexually,” Garcia says.“It is unprecedented from an evolutionary standpoint.” As soon as people could go online they were using it as a way to find partners to date and have sex with.In fact, they can remember whom Alex has slept with in the past week more readily than he can.“Brittany, Morgan, Amber,” Marty says, counting on his fingers. Alex, his friends agree, is a Tinder King, a young man of such deft “text game”—“That’s the ability to actually convince someone to do something over text,” Marty explains—that he is able to entice young women into his bed on the basis of a few text exchanges, while letting them know up front he is not interested in having a relationship.“How does he ”But Marty, who prefers Hinge to Tinder (“Hinge is my thing”), is no slouch at “racking up girls.” He says he’s slept with 30 to 40 women in the last year: “I sort of play that I could be a boyfriend kind of guy,” in order to win them over, “but then they start wanting me to more …
“It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service.
“But you’re ordering a person.”The comparison to online shopping seems an apt one.
Dating apps are the free-market economy come to sex. tracking to show whether matches have recently “crossed paths,” use it too.
As the polar ice caps melt and the earth churns through the Sixth Extinction, another unprecedented phenomenon is taking place, in the realm of sex.
Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship.