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A little awkwardness might work, but too much and you’ll seem more Mr Bean than Ryan Gosling.Now that you’ve read the rules you should be able to craft a grammatically correct, unusual, and not overly confident first message that has a pretty good chance of getting a reply.

Presumably men prefer a more confident approach from a woman online, and ladies the opposite, but we certainly don’t suggest going overboard.Putting yourself down or being a little shy or awkward can come across rather endearing.Whereas as over confidence can often be a turn off in a first message.Nothing starts a conversation quicker than a question, so do yourself a huge favour and simply ask one.I know this is not marketing school but, like a marketer, you are trying to reel someone in.