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In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.

This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.

They were good-looking women in his local area with similar interests – world travel, theatre and cooking.

He didn’t hesitate to pay the £180 for 12 months’ membership as pretty much everyone he’d seen so far he would have gone on a date with, so there seemed to be a lot of potential for meeting someone special.

She says she “isn’t looking for a major spark” but is searching for a man with a good sense of humour to share her life with. The first blow was when she fell victim to a scammer on an online dating site.

Because of this it had suspended her account, even though she had not asked for this to happen.

Searchmate has now offered Aileen a full refund of £1,295.

I didn’t want to put myself through all that.” The man, 54, from the North East, came across Elite Singles and thought it looked like a better bet for meeting someone more serious about finding a long-term partner.

He was also impressed with the advertised fact that 18,000 new members were registering with the site every week – giving the impression that he’d be spoilt for choice of potential dates.