The design and quality of the packaging have also received positive feedback.’ IML packaging is a technical marvel Rahul Rajpal: ‘There were technical challenges with the packaging design, especially the lid.The EU’s executive body has promised new legislation in the Spring to make sure the exchanges and users of virtual currency platforms such as Bitcoin are identifiable and traceable. “We want to improve the oversight of the many financial means used by terrorists, from cash and cultural artefacts to virtual currencies and anonymous pre-paid cards, while avoiding unnecessary obstacles to the functioning of payments and financial markets for ordinary, law-abiding citizens,” said European Commission vice president Valdis Dombrovskis. The new legislation would force virtual currency platforms to apply more due diligence controls when customers are exchanging virtual for real currencies, by bringing them under the scope of EU anti-money-laundering laws. Many exchanges for Bitcoin and similar virtual currencies operate outside the European Union, putting them out of this legislation’s reach. The move was announced as part of a raft of measures to make it harder for terrorists and their backers to move around funds and other assets.Together with Verstraete IML, we were asked to translate design ideas for Magnum Pints into a packaging solution that was suitable for mass production.The product launch at the pan-European level meant that excellent communication was crucial between the brand owner Unilever, IML label producer Verstraete IML, and us as the plastic packaging producer.’ Magnum Pints: carefully made to be broken Rahul Rajpal, Brand Development, Magnum Europe: ‘Packaging quality plays an important role in every Magnum innovation, and this was even more the case for the new Magnum Pints.