She's also frequently spotted wearing the label's clothes.
What it is: Neutrogena is a skincare, haircare, and cosmetics brand that is sold at most drug stores, like CVS and Walgreens.What it is: A makeup company with everything from foundation essentials to bright eyeshadow hues. Why it's hot: The Goldman Sachs and Teen Vogue survey reported that cool girls are becoming more and more interested in cosmetics, and this brand has millennial appeal.(It also helps that Kim Kardashian uses Smashbox's eyeliner, according to Harper's Bazaar.) What it is: A fast fashion retailer that churns multiples of runway-inspired collections each year.These are their favorite brands, according to the study. It became iconic after being featured on the show Sex and the City more than a decade ago.Why it's hot: Kim Kardashian did a series of racy ads for the luxury brand.