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Research and press coverage in the early 1950s were drawing a link between smoking and cancer.

Reader's Digest's damning 1952 story: "Cancer by the Carton." Cigarette-industry response?

The chain aired its first national TV commercial in 1967. In 1964, tobacco companies accounted for seven of the nation's 100 largest advertisers.

The FCC immediately signaled to broadcasters and advertisers that it was willing to do business with commercial interests -- provided that radio networks and stations aired significant "public interest" programs. WPP in 2003 bought and broke up the Bates network; the brand still operates in Asia as Bates 141. After the war, it was renamed the Advertising Council.See "The Impact on Public Attitudes of the Surgeon General's Report," a March 1964 study prepared for Hill & Knowlton. WPP bought Grey in 2005 for

The FCC immediately signaled to broadcasters and advertisers that it was willing to do business with commercial interests -- provided that radio networks and stations aired significant "public interest" programs. WPP in 2003 bought and broke up the Bates network; the brand still operates in Asia as Bates 141. After the war, it was renamed the Advertising Council.

See "The Impact on Public Attitudes of the Surgeon General's Report," a March 1964 study prepared for Hill & Knowlton. WPP bought Grey in 2005 for $1,154 a share in cash and WPP stock -- 118 times Grey's split-adjusted IPO price.

Wells, Rich, Greene -- and particularly its ambitious chairman, Mary Wells Lawrence -- personified the glamour and excitement of advertising at the height of the 1960s "creative revolution." Lawrence, Richard Rich and Stewart Greene opened the New York shop after leaving Jack Tinker & Partners.

It rolled out filtered cigarettes, which many consumers perceived to be safer than nonfiltered smokes.

And the industry created a PR smokescreen: Cigarette makers hired Hill & Knowlton and formed the Tobacco Industry Research Committee, initially housed in the public-relations agency's office.

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The FCC immediately signaled to broadcasters and advertisers that it was willing to do business with commercial interests -- provided that radio networks and stations aired significant "public interest" programs. WPP in 2003 bought and broke up the Bates network; the brand still operates in Asia as Bates 141. After the war, it was renamed the Advertising Council.See "The Impact on Public Attitudes of the Surgeon General's Report," a March 1964 study prepared for Hill & Knowlton. WPP bought Grey in 2005 for $1,154 a share in cash and WPP stock -- 118 times Grey's split-adjusted IPO price.Wells, Rich, Greene -- and particularly its ambitious chairman, Mary Wells Lawrence -- personified the glamour and excitement of advertising at the height of the 1960s "creative revolution." Lawrence, Richard Rich and Stewart Greene opened the New York shop after leaving Jack Tinker & Partners.It rolled out filtered cigarettes, which many consumers perceived to be safer than nonfiltered smokes.And the industry created a PR smokescreen: Cigarette makers hired Hill & Knowlton and formed the Tobacco Industry Research Committee, initially housed in the public-relations agency's office.

,154 a share in cash and WPP stock -- 118 times Grey's split-adjusted IPO price.Wells, Rich, Greene -- and particularly its ambitious chairman, Mary Wells Lawrence -- personified the glamour and excitement of advertising at the height of the 1960s "creative revolution." Lawrence, Richard Rich and Stewart Greene opened the New York shop after leaving Jack Tinker & Partners.It rolled out filtered cigarettes, which many consumers perceived to be safer than nonfiltered smokes.And the industry created a PR smokescreen: Cigarette makers hired Hill & Knowlton and formed the Tobacco Industry Research Committee, initially housed in the public-relations agency's office.